Marketing and Market Positioning
“There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or the prospect. The perception is the reality. Everything else is an illusion.”The 22 Immutable Laws of Marketing - Al Ries and Jack Trout, 1993.
Marketing
Accurate market positioning is critical for the development of a company's web site and any subsequent, appropriate Internet marketing program. At Strategies we ensure you are delivered a website to suit your business needs, heightened by our expertise in market positioning.
We build functional websites that add value to your business, not glossy online brochures that serve no purpose. Furthermore, we'll continually support you on your journey, advising you and leading you through the online jungle.
Both advisory and instrumental, we take a proactive approach and work alongside our clients to develop a strong marketing campaign that will optimise the value of their site on the World Wide Web.
Market Positioning
In all areas of business it helps if everyone, both inside and outside the company, understands your positioning.
In it's most basic form this may tackle the key question: "Why should I buy from you rather than the competition?" The ideal answer would be a combination of the following phrases:
- For (target customer)
- Who (need or opportunity)
- The (service is a product category)
- That (key benefit)
- Unlike (competition)
- Our Service (primary differentiation)
By coming into your business and offering you an experienced, professional and most importantly external point of view, our marketing and positioning consultants can show you a new way of understanding your products and services.